When Sierra Nevada Corporation spun out Sierra Space, it wasn’t just launching a company — it was introducing a new contender to one of the world’s most scrutinized industries. They needed more than a logo and a website. They needed a brand built to operate at the intersection of space exploration, defense, and national security — a narrative that could stand shoulder to shoulder with primes, inspire investors, and signal credibility to Washington.
From day one, we worked as an embedded partner across every layer of the brand. We architected Sierra Space’s identity and voice, designed and developed digital platforms, structured SEO for defense and aerospace search visibility, and shaped the public narrative across social channels, press, and Wikipedia. We remain the agency of record, guiding both near-term campaigns and long-term positioning as the company shifts toward its role as a defense contractor.
Sierra Space has grown from a spinout story into a recognized force within the defense and aerospace ecosystem. Its brand carries credibility with investors, primes, and decision makers, supported by a digital footprint designed for scale. The foundation we built continues to evolve with the company’s trajectory — from commercial spaceflight dreams to national defense reality.
I have engaged XYZ for over a decade now, across multiple brands. I view Michael and his team as an extension of our own, versus a conventional agency model. They think like internal employees, take ownership of our goals and objectives and march with us.
Their expertise and curated networks are seemingly endless, which offers a massive advantage in a fast-paced and constantly changing environment. I look forward to many more years of collaborating with XYZ.
In need of a digital strategy partner, we hired XYZ. to develop and deploy web applications to streamline communication and productivity.
The XYZ value proposition is transparent and on point with deliverables, and Michael's commitment to our projects and brand exemplifies what all stakeholders should look for when engaging with a new agency. I would recommend XYZ to anyone looking for consulting in an ever-changing digital space.
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