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Target Corporation engaged XYZ to design and deploy an SEO strategy to improve the visibility of their weekly deals landing pages on Google. To achieve this, XYZ not only developed a comprehensive SEO strategy that adheres to Google’s guidelines while leveraging Target’s brand identity, but also created an automated marketing platform to generate hyper-local landing pages for this project. The platform was designed and developed to create unique landing pages for each store location, allowing Target to capture local search traffic and increase its online visibility in specific regions. By implementing on-page optimization techniques, such as targeted keywords, meta descriptions, and header tags, XYZ was able to optimize each landing page to rank higher on Google search results. As a result of this project, Target has improved its online visibility, increased traffic to its website, and generated more sales through its weekly deals promotions., seeking to enhance its e-commerce footprint, entrusted XYZ with the creation of a new digital shopping experience. XYZ’s task was to build the website from the ground up, laying the foundation for a platform that not only engages customers but also drives sales. The collaboration was a concerted effort, involving’s SEO agency, Unfair Advantage of Austin, Texas, to ensure the site’s visibility and searchability were maximized. XYZ and’s internal marketing team, led by their dynamic CMO, worked in lockstep to inject new life into the brand. The partnership was solidified by an invitation to XYZ’s team to spend several days in Fredericksburg, TX, where they were immersed in the company’s culture and the family’s heritage, providing invaluable insight that would inform the authentic and personalized online consumer experience that aspired to offer.